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April 19, 2011
BEIJING – Industry insiders said that China buyers of luxury goods are young – and lack taste. Beijing reported that China luxury goods industry was getting younger and younger consumers, and their lack of taste.
According to research from the Hong Kong Institute of Fashion Buying, China consumers of luxury and high fashion are between 20 and 50 years old. In contrast, luxury consumers in Japan are mainly between 40 and 60 years old .
purchased under the Hong Kong Institute of fashion that the Chinese luxury goods and high-end fashion consumer groups concentrated in the 20-50 years age group. In Japan, people are mainly high-end consumer between the ages of 40-60 people.
” ne-off consumption and urchasing on a sudden impulse are the characteristics of young Chinese fans of luxury fashion,” said Gan Jing, a consultant from the Hong Kong Institute of Fashion Buying.
purchased from the Hong Kong Institute of fashion consultants Gan Jing is that the one-time spending and impulse buying is the main characteristics of young consumers of luxury goods.
A survey by McKinsey